Carefree and community are the values ​​that characterize the brand's DNA. Bear clothing which aims to convey the brand'svalues ​​in a collection framed n two strands:
iconic, easily identifiable with the Bear, and future, designed to capture the attention of the new generations who can still share and be attracted by those immutable values ​​of community, nature, and passion.

The stylistic proposal therefore falls on the choice of prints that communicate with almost tribal graphics a concept of belonging to metropolitan tribes that share a way of being and living. The iconic colors are black, scarlet red and off-white, to which the colors of sand and earth are added. Strength, passion, and fun are the emotions that the flow of colors wants to light up in the customer! The collection consists on t-shirts characterized by graphics that evoke the summer passions lived on the beach through the depiction of the sea, the waves, and the wind.
The surfboards outline convey the mood of the surfer waiting for the perfect wave to ride. The outdoor-inspired outerwear is designed to be ideal for evenings at the beach or in the city. All
garments are made with comfortable, natural, and waterproof materials. The lines, simple and essential, and the bright colors break up and enhance the basic chromatic harmony.